Wolf Theiss advises Tenzing Private Equity on its Investment in Pimcore

Vienna, 28 August 2026 – Wolf Theiss advised Tenzing, a private equity investor specialising in tech and tech-enabled businesses in the UK and Europe, on its investment in Pimcore, a DACH-based, leading provider of a unified data platform providing customers with full control over their product, client and asset data. Completion of the transaction is subject to regulatory approvals.

Pimcore’s AI-native platform consolidates data, such as product, customer and content data, into one, governed source of truth and serves that data to every channel, system and application.

Pimcore was founded in 2009 and is headquartered in Salzburg, Austria, with subsidiaries in Germany, the United States and Canada. More than 120,000 installations and over 400 enterprise customers run on Pimcore, ranging from mid-sized companies to Fortune 500 enterprises across manufacturing, retail, wholesale, CPG and media.

The Wolf Theiss team was led by Partner Daniel Lungenschmid and further included Counsel Martina Edlinger, Associates Klemens Kendler and Hamdi Amer (all Corporate/M&A), Counsel Phillip Wrabetz, Senior Associate Johannes Sekanina, Associate Matteo Buergler (all Data & Cybersecurity, Data Protection, IP & TMT), Partner Stefan Horn, Associate Valentin Weinhold (both Real Estate), Counsel Anna Schwamberger, Senior Associate Sarah Haubmann (both Employment), Senior Associate Stefanie Orator-Saghy (Regulatory) as well as Partner Stefan Wartinger and Senior Associate Vanessa Horaceck (both Competition & Antitrust).