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See you in the Metaverse

The metaverse is here. Where to now?

The growth potential of the metaverse is enormous. But what do businesses need to watch out for in the new digital frontier?

It’s being called the next version of the internet. Management teams of some companies are already using it for meetings and teambuilding. Businesses are strategising to determine how they can use it to generate value and expand their market reach.

But many businesses have questions regarding how it will be managed, what rules will apply and what to do when issues arise. There are already clear answers to some of these questions, but businesses will need to stay up-to-date as regulators inevitably turn their attention to the new frontier of digital business.

Paradoxically, actively staying away from the metaverse may prove to be equally difficult as dealing with its challenges, as without a presence, businesses will struggle to establish their claims against infringing behaviour or fall behind in terms of their reputation and visibility.

-Jakub Pietrasik, Counsel, Warsaw

What is the metaverse?

The metaverse is a new digital interaction framework based on web technology (“Web 3.0”), incorporating manifold technical possibilities to create a new, virtual world with seemingly endless business opportunities.

The metaverse is a decentralised ecosystem, which utilises digital technologies such as artificial intelligence, blockchain technology, crypto-assets and data-driven semantic tools. There is much discussion around “the metaverse”, where companies seek to benefit from the present momentum but also risk paying the price of unclear legal frameworks.

Our new content series on the multi-layered legal implications of businesses entering the metaverse offers relevant insights on key questions – from protecting your trademarks in the cyberspace to new aspects of digital healthcare.

Intellectual property

There is no single metaverse. It is a series of virtual environments connected through interoperability. What a large number of them have in common is that they are managed decentrally via a blockchain.

Entering into the uncharted world of the metaverse can have its benefits and challenges for any brand. In such open and decentralised environments, owners of trademarks will have to carefully consider creating their own digital presence through new or expanded trademark registrations, more effective mechanics for enforcement and policing infringing behaviour and remaining mindful of licensing arrangements governing their new digital brand.

-Georg Kresbach, Partner and Head of IP & TMT, Vienna

Crypto assets and blockchain

Interaction in the metaverse is done through digital assets and digital identities. Digital assets are tokens, and they can be exchanged through decentralised finance. These elements together make up “web3”.

Users and companies need to familiarise themselves with typical criminal activities in the metaverse, such as phishing and fraud scams, code exploits, wash trading, money laundering and terrorist financing to protect themselves and others.

-Angelika Zotter, Associate, Vienna

WT Crypto Academy

with Niklas Schmidt

The WT Crypto Academy provides practical instruction on the technological and economic aspects of crypto assets and blockchains. The lecturer is a well-known expert in the field and has a wealth of hands-on experience. The WT Crypto Academy has recently been approved as an official “Certified Digital Asset Advisor” (CDAA) course. 

18th – 22nd September 2023, 14:00 – 16:00 CET

25th – 29th September 2023, 14:00 – 16:00 CET
Host: Niklas Schmidt


Healthcare is also already underdoing fundamental change through digitalisation and remote technologies, and it may even extend into the metaverse.

Telemedicine is the future of healthcare, and it can further expand using the virtual space of the metaverse. We see significant progress from digital companies and start-ups in developing new tech as an enabler of telemedicine, as well as a willingness of patients to use its services. But to maximise its real potential, we need greater digitalisation in healthcare and the adoption of appropriate regulation that does not create obstacles to further development.

Kamila Seberova, Counsel, Prague


The future of digital business

The digital economy is expanding exponentially in all aspects of industry and daily life. As a result, data has become the new oil – the fuel and the currency of this expansion. New technologies are also on the rise, shaping the investment environment for start-ups and established market players.