Influencer marketing is part of social media, but it is not as easy it appears to be. While brands and companies love to work with influencers and use their reach, the legal aspects behind it sometimes tend to be forgotten – with serious consequences as some examples have shown in the past.
In this episode, Georg Kresbach, head of our IP & IT practice and expert for Intellectual Property Law, E-Commerce, Social Media and Technology talks about the legal obstacles behind advertising on Social Media together with guest speaker Anna Bonfiglio who has extensive experience working with social media personalities and their clients as Brand Strategist and promoting her own enterprise Bonfiglio Fashion. She is recognized as an industry leader by Creative Club Austria and the International Advertising Association.
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